top of page
Intricate lace wedding veil detail

About & She Loves Bridal

Designer wedding dresses for less, without compromising on the experience.

A Different Kind of Bridal Shopping Experience in Berkshire

At & She Loves Bridal, we believe finding your wedding dress should be exciting, relaxed and enjoyable. Not stressful, overwhelming or dictated by an enormous price tag.

Our private bridal studio in Arborfield, near Reading, Berkshire, offers a different way to shop for your wedding dress.

With over 300 designer sample wedding dresses available off-the-peg, you can discover beautiful gowns from sought-after bridal designers at a fraction of their original retail prices.

No long ordering times. No pressure to spend a fortune. Just beautiful dresses and a relaxed, personal approach to bridal shopping.

Woman in black outfit smiling while working during event
Woman helping a bride zip up her white wedding dress.

How It All Began

& She Loves Bridal was founded in 2014 by Rochelle, who wanted to make designer wedding dress shopping more affordable and a lot less stressful.

The idea came after a family member struggled to find a designer dress she loved within her budget. Faced with expensive gowns, long ordering times and the pressure that often comes with wedding dress shopping, she ended up searching eBay and Facebook and travelling to people's homes to try dresses on.

Rochelle realised there had to be a better way.

Why couldn't brides find beautiful designer wedding dresses at more affordable prices, while still enjoying the experience of visiting a bridal boutique?

And so & She Loves Bridal was born.

More than a decade later, the business has grown into a private bridal studio bringing together designer wedding dresses from some of the most sought-after names in bridal fashion.

But the idea behind it hasn't changed: beautiful designer dresses, more accessible prices and a bridal shopping experience that feels genuinely enjoyable.

BEAUTIFUL Designer Wedding Dresses, more accessible prices

We specialise in designer sample wedding dresses, carefully sourced from leading international bridal designers and available to buy off-the-peg.

​

Our collection includes everything from modern minimalist gowns and romantic lace dresses to statement silhouettes and contemporary bridal styles.

​

By specialising in designer samples, we're able to offer beautiful gowns at significantly reduced prices, with many dresses 30–70% below their original retail prices.

With over 300 dresses to explore, there's plenty of choice. And because each dress is a one-off, our collection is always changing as gowns find their brides.

Woman wearing white dress browsing jewelry; wedding dress store ABOUT US andsheloves
Line icon representing personal 1:1 bridal shopping experience

Personal 1:1 shopping experience

Enjoy a relaxed, private appointment with honest advice and plenty of time to find your dress.

Line drawing of an off-the-peg designer
wedding dresses

Off-the-peg designer
wedding dresses

Explore beautiful gowns from sought-after bridal designers, all available to try and buy.

Simple black outline of a live drawng representing Luxury sample gowns at exceptional prices

Luxury sample gowns
at exceptional prices

Discover designer wedding dresses at a fraction of their original retail prices.

Line drawning representing take your wedding dress home today

Take your dress
home today

Fall in love with a dress? It's yours to take home, with no long ordering wait.

Why Brides Choose & She Loves Bridal

Meet Rochelle

The founder behind & She Loves Bridal

After leaving her corporate events career in London, Rochelle founded & She Loves Bridal in 2014 with a simple idea: to make designer wedding dress shopping more affordable, relaxed and enjoyable.

​

She's passionate about sourcing beautiful designer gowns and helping brides discover dresses they might never have thought were within their budget.

​

With her down-to-earth approach and love of fashion, Rochelle has created a bridal studio that feels a little different from the traditional bridal shop.

​

No stuffiness, no unnecessary pressure. Just beautiful dresses, honest advice and hopefully a few laughs along the way.

Woman in white shirt and jeans holding coffee cup, sitting on couch
bottom of page